Two ambitious men want to build a revolutionary staffing services brand in the Netherlands. From the first moment there is a perfect match with our team. We've a clear understanding of their business case and we've translated it into 'rebel archetype' brand strategies and concepts.
We came up with the brand name goodrz and a distinctive brand identity for the group of organizations. Clearly identifiable by the typography, brand colors black + yellow and the overall brand look&feel.
We're currently working on the brand positioning
, brand value proposition design, branded content and website
. Next is the ambition to make solid growth steps in the market. There is urgent demand but far too few staff, so they also need to be trained in the goodrz academy.