Accelerated growth with a total next level rebranding of maxfit. After 5 years, this ambitious personal training entrepreneur is ready for a big boost. The business strategy is focused now on the scalable growth with a series of studios within 20 minutes distance throughout the Netherlands.

We started with the essential case study and brand strategy work. There are many innovations and differentiation is really hard. But the maxfit brand proposition is substantially different. We came up with a smart sophisticated brand concept that will clearly match maxfit to your next level personal training.

With craftsmanship and eye for detail the smart brand icon and improved wordmark logo have been designed. In the own look&feel of the brand a variety of icons, furniture and attributes can be produced. The brand identity is recognizable by a characteristic skilled typography as well as the black + blue colors. 

The new branding is implemented everywhere: in the spatial designs of all the studios, signings, webdesign, clothing, crossmedia campaigns, social media, movies, etc.