This ambitious personal training entrepreneur is ready for the next level. The business strategy is focused on the growth and scalability of a number of personal training studios. We started with the essential case study and brand strategy work. Next we came up with a brand concept that will clearly match maxfit to your next level personal training.
With craftsmanship and eye for detail the smart brand icon and improved wordmark logo have been designed. In the shape of the brand icon even a variety of furniture and attributes can be produced. The brand identity
is recognizable by a characteristic skilled typography as well as the black + blue colors. The rebranding is implemented in the interior designs of the studios, signings, webdesign, clothing, crossmedia, etc.