Nemef [Nederlandse Meubelsloten Fabriek] was founded in 1921. Nemef became the leading brand in the professional industry as well as the residential market. In 1968 it became part of Emhart Corporation and in 1989 it was acquired by Black & Decker Company. Since 2004 it's one of strong regional brands of ASSA ABLOY Group. Since 2021 we are working on a rebranding with the new logo and brand endorsement Part of Yale.
We've had to deal with a lot of business changes, brand transformations and marketing strategies. In about 25 years we've rebranded and repositioned the brand several times. We're involved with strategic branding, brand designs and guidelines, [re]positioning concepts, product launches, diy packagings, tv/radio/online campaigns, pos retail marketing, brochures, websites, branded content, artwork, photography, and countless more jobs.