Most organisations and people are running around all the time. Multitasking and doing shallow work, as Cal Newport describes in his Deep Work. At JTP Branding Marketing we like to be more valuable. Therefore we are cutting our 24/7 engagement and high-value working days concentrated in 12 sprints of 2 hours parts focusing on deep work, shallow work, inspiration/study work, sleep/wellbeing. In most events we can realise a valuable deep work flow of 4 hours.
Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.