Golf2Grow integrated golf expertise with JTP Branding Marketing.

Percy Tjan labrijn

Our purpose is to contribute to a valuable growth in golf – its people, clubs and organisations. For Golf2Grow initiator Percy R. Tjan Labrijn “TheMrPercy” golf is not just a game, but a deep-interest. Every day this sport enables us to learn a lot in many different dimensions and to develop deeper expertise. We also like to learn from advancing academical studies and including them in our daily practices/experiences.

“Focus on valuable growth.”

We like to help talented young golfers, outstanding amateur golfers, professional golf players, golf clubs, golf organisations, and golf brands to unlock their potential on the road becoming a champion.

We aim for a holistic customised view or plan on a piece-by-piece basis. Moving from research, strategy, tactics, planning, execution, evaluation, continuous improvement to valuable growth.

We integrate all our wisdom and deeper insights from the following fields.

golf + development • neuroscience + psychology • philosophy + identity • business + marketing • process + organisation • leadership + management • coaching + consultancy

JTP Branding Marketing
were privileged to make
a contribution to…


Anne van Dam

From 2015 we have been helping golf playing professional Anne van Dam with business consultancy + branding. For example, we developed a brand positioning concept, brand designs, and an impressive full-screen website and content. We have launched this the week before her memorable 1st Ladies European Tour Victory in Xiamen China on Sunday 16 October 2016.


From 2005 – 2010 we endorsed the worldwide branding of KEMA with the golfing spirit of Golf Team Holland. We advised and planned this endorsement and realised many internal/external branding activities such as client events, management events, international brand campaigns, recruitment ads and the KEMA Management Academy.


Golf Team Holland players: Joost Luiten, Wil Besseling, Inder van Weerelt, Floris de Vries, Richard Kind, Christel Boeljon, Marjet de Graaff, Kyra van Leeuwen, and Dewi-Claire Schreefel.


Nijenhuis Golf Academy

From 2008-2010 we advised and realised a new brand concept togehther with all the marketing activities of Nijenhuis Golf Academy. Tim Nijenhuis was an top amateur golfer, who decided to start his own top-golf-academy in the Netherlands. A special concept was Legends, the Long Term Athletes Development golf programme.


Bulthaup Masters

For this worldwide premium kitchen brand we advised and organised high-end golf + living events in the Netherlands. With carefully selected golf facilities, event partners and client invites, we realised many memorable experiences.


De Rosendaelsche Golfclub

In 2015 this second oldest golfclub in the Netherlands, celebrated its 120th years anniversary. We could support this notable event with a customised logo and some special activities.


Lochemse Golf & Country Club De Graafschap management.

We advised the club board/management about its strategy, club positioning, business modelling, and clubhouse restyling.

Lochemse Golf & Country Club De Graafschap golf teams.

From 2008 – 2012, TheMrPercy was part of the coaching team in the top amateur leagues.


Krista Bakker

Tour rookie Krista Bakker played the 2014 Dutch Ladies Open, The International Amsterdam. TheMrPercy supported Krista as her caddie. It was valuable with her first top10 finish on the European Ladies Tour.


Dutch professional golf players 

From 2000 – 2017 we have advised and supported several Dutch amateur + professional players with their personal development process, golf performance coaching and business consultancy. 

Image 2006: Friends of Taco Remkes – European Tour Player.

Taco dag augustus 2009 080_1[1]

Image 2016: Sophie Teerink – Girls Golf Team The Netherlands.


Image 2013: business plan + branding Operation GolfHeart; George Gleichmann + Hartstichting.


Image 2005: Joost Luiten – Dutch high-potential – Now worldclass tour professional.