SIMON SINEK. The purpose, cause, or belief that inspires you to do what you do.

A trained ethnographer, he is the author of two books: the global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action and his newest book, the best seller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.

Fascinated by the leaders and companies that make the greatest impact in their organizations and in the world, those with the capacity to inspire, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action. www.startwithwhy.com/