Solidus Solutions is with numerous companies the leading European integrated provider of recyclable solid board and solid board packaging solutions. Centerbridge Partners acquired the company in 2019. They have a highly ambitious value creation and growth strategy in the coming years.
Starting 2021 as a trusted partner, we are working intensively with the board and senior management team of Solidus Solutions to redefine the corporate identity. With the necessary organization-wide group sessions we defined all the meaningful branding building blocks. The shared brand ambition, the essential brand shifts, and the brand purpose. Based on these deep insights and organizational alignment, the new international brand strategy, brand designs and all the brand positioning concepts are developed in 2022.
