We cover 21st century integrated marketing communication, including advertising, public relations, sponsoring, personal selling and direct marketing.
Communication is one important aspect of the marketing mix. Marketing communication is often the largest component of communication within a company, which may be to present company values, objectives or specific products and services to investors, customers or the general public. In the 21st century, communications objectives focus on more customized messages, targeting customer groups or individuals to create high responses and greater brand interaction.
Our multilingual specialists have deep knowledge of effective communication techniques, strategies, persuasion, behaviour, and the use of one-to-one or targeted media.