Holland Casino has been the official casino since 1975, today with 14 locations throughout the Netherlands. Everybody knows the brand but the casino constantly needs new exciting stimuli. In the digital world the number of visits is decreasing significantly. Time for some intensive brand boosts and some disruptive innovation.
The master brand strategy gave us limited room for out-of-the-box concepts. However, in 5 years collaboration with 3 local casinos, we've pushed the boundaries. With various brand experiences, dozens of impactful crossmedia campaigns have been activated.
52 weeks a year impactful inhome and omnichannel campaigns. For every occasion, ladies nights, group arrangements, party's, holidays, specific entertainment campaigns were activated. In Dutch, German, Chinese targeted on every specific target group within the 25,000 regular customers.